Learn to Apply Different Strategies From SEO Statistics 2019
Search Engine Optimization represents site design improvement, which is the way toward changing your site visibility and get s your site pages positioned higher in web crawlers, like Google. If you’re conducting any business online, you’ve got to optimize your SEO to urge your website to crop up on the first page of program results. SEO statistics 2019 will assist you with masterful digital marketing decisions in 2019.
Main SEO Statistics for 2019
Here is the list of some main SEO statistics for 2019:
Google Ranking Factor according to SEO statistics 2019
- Google’s search algorithm uses about 200 factors that will contribute to rank websites.
- To rank a website in Google, it dwells on the time spent by the user on the website after clicking on the search result. This makes the websites rank algorithm
- About 50% of pages that are top-ranked by have enabled HTTPS encryption
- Page loading speed affects SEO and is ranked higher compared to lower loading sites by Google
- A website with low bounce rates gains more visibility on Google
- More than 60% of the websites that rank on top in Google are nearly three years older
- Only 5.6% of websites rank in Google within a year of publication
- The top three factors that contribute to Google’s rank are: Links, Content, and RankBrain
- The anchor text must be matched so get an influential position on Google
- Pages that load quickly rank better than the pages on sites that load slowly
Voice Search SEO Statistics 2019
The text-typed searches are quickly getting replaced by voice search as they are easier and faster than typing on a keyboard. Here are the top reasons which will get your voice search SEO statistics started immediately:
- About 70.4% voice search results pages are enabled on HTTPS website
- A website that has secure outbound and inbound links are likely ranks well in Google
- A voice search typically consists of an average word of 29
- The voice search results in fasting loading of the website in 4.6 seconds which is usually 52% more than the average load of a webpage
- It is predicted that 50% of all searches are going to be voice search by 2020
- Mobile-based voice searches are going to increase by three-fold more than text-based search
Video SEO Statistics 2019
Content with videos earn more backlinks and see a 157% boost in search traffic. Some reports mention the companies using video marketing. It is observed that there is a rise of 27% in its CTR and 34% conversation rate when compared to another method.
- The high ranking YouTube video is co-related with a high number of comments, views, likes, and shares.
- The highest-ranking YouTube videos have an average length of 14 minutes 50 seconds
- HD videos are likely to get ranked high in google as given by SEO statistics – 68.2% of videos are first ranked
- Videos with a huge number of subscribers will be ranked on top
- There are 53x times of a blog post with a video to rank on the top search result of Google
- There is no correlation between YouTube ranking and keyword optimization
Local SEO Statistic
Local SEO Statistics gives an insight into how SEO strategies can boost business that serves people in a specific area:
- About 46% of the searches account for a local store on Google
- About 25% of the small companies do not have H1
- After being searched on a smartphone, about 76% of people visit the business within the next few days
- About 28% of local searches result in a purchase
Mobile SEO Statistics 2019
There is a recent shift in Google’s algorithm from desktop-first to mobile-first. Today, most of the searches are through smartphones, and this trend is not going to change anytime soon.
- About 30% of mobile searches are based on near me location
- About 58% of searches on Google are through mobile
- Compared to desktop, less than 50% of the organic CTR is mobile-based
- About 51% of the users have discovered a new product or company
- About 87% of the smartphone users use a search engine daily
- Paid Google search results come from mobile devices is 65%
Backlink SEO Statistics 2019
Google still considers backlinks as an essential SEO strategy to be ranked in Google. Here are some statistics that proves the same:
- The number of domains linked to a page is directly proportional to the pages rank on Google
- A long content receives an average of 77.2% more backlinks than shorter articles
- More than 55% of the websites do not have any backlinks to them
- Top ranking pages in Google contain 43.7% reciprocal links
- Blogging companies receive 97% more backlinks to their website
- The First ranking page within the search results gets a further 5%-14.5% more do-follow backlinks from new websites monthly
Keywords Statistics
This statistic talks about how people search for things in search engines
- The first five organic leads account for 67.6% of all the clicks
- There are four or more words involved in 50% of search queries
- It is estimated that over 29% of keywords in 10K+ monthly searches comprises of 3+ words
- Roughly 8% of searches are questions
Search Engine Trends
SEO trends are rapidly evolving and are changing rapidly. These statistics focus on the emerging trends in the world of SEO world such as organic CTR, algorithm updates, featured snippets, current ROI, etc.
- About 12.3% of the search queries have a snippet
- About 18% of the searches enquire before entering any search result
- About 75% of the searchers do not go back to the primary page of search results
- About 21% of the searchers click on more than one result
- In 2018, Google reported making more than 3,000 improvements for better search results
- In today’s world, more than 3.5 billion topics are searched are performed on the Google platform
- About 94% result of SERP leads to organic results
- The pages that are ranked top three generate a click rate of 36%
- Every second, it is expected that more than 75,000 searches are captured on Google
- Brand affinity boosts 2-3x by CTR
- About 49% is accounted as an average bounce rate for top ranking domains on Google
- The average time to load a top-ranking website is 3 minutes 10 seconds
- There are 99.58% of featured snippets already rank in positions 1 through 10 on Google
- More than 300% of organic traffic comes from websites than social media
- About 91% of the site doesn’t receive any traffic from Google
- About 70.6% of searches come from search engine from Google, YouTube, Bing, Yahoo
Conclusion
All in all, as you’ll see, not all SEO strategies in 2019 require you to put effort into making videos, backlinking, location-based keywords, etc. You will have to try all of these on your own. However, if you’re not tech-savvy or don’t have enough time, then hiring a professional who can optimize the SEO of your company’s website.
You can also consider performing a technical SEO audit may be helpful. All these statistics will help you roll and get you some quick SEO wins. You will be prepared to enter 2020 with an idea for both short- and long-term success.