Stop Doing These Outdated SEO Practices
Building visibility of the site is no doubt a task which does require, both time and effort. Many of the online marketing agencies are always under pressure to use various search engine optimization strategies to come up with better website rankings. If you are someone who is using outdated SEO practices, then do not be surprised if your website isn’t gaining visibility. It is time that you start looking for ways to improve the ranking of the site organically; then this thread is the right place for you.
Here are some Outdated SEO practices which you must avoid:
Key Stuffing
This is one of the popular methods, which is a flaw. The sooner the marketers understand this, the better. It was once time that the search engines used to equate the density of the keyword to compare it with the relevance of the genre of the article. In simple terms, if a specific article had a particular keyword often, the search engine will take that very article to be relevant. Thus, the rankings of that content would be comparatively high due to keyword stuffing. However, stuffing keywords is a widespread practice even today, even in areas and spaces where there was no need to add them.
However, this tactic is not very useful anymore, and the website can be majorly penalized if Google discovers the same. So, use the keyword that fits the content well.
Link the Paid Links and Directories
Earlier, the link directories were an effective way of actually categorizing the websites. Hence, individuals who looked for a content piece in the niche category could easily find the relevant content pieces. However, like always marketers leave no chance to get more views on their website. They in no time get fast cheap links on their websites. Other outdated SEO practices include using tools such as: to rewrite the article and submitting the links to the websites for google ranking.
Eventually, the link directories became a source where there were a plethora of dishonest and fake links, and the content written there literally made no sense. Website owners were finding a shortcut by using their very website as a source of income by creating malicious content, and Google has made sure to penalize such sites.
Separate the Interlinked Domains
Marketers used this tactic in abundance. There were creations of microsites that all focus on the similar content type but which targeted domain for better rankings.
An example:
There is one person who can own different websites. This had an advantage that each site could grow fast when it came to rankings as all of these websites were very targeted. Here the disadvantage is only a little effort was invested and compared to the struggles that go into one single site. In the end, if there were suppose three websites, then each of the websites will get one-third of actually what is needed and a better targeting source, but it will never become an authorized website.
Focusing on Keywords and Not UX
For Google, it is effortless to point out when the content is written for search engine bots, or it is written to provide useful information to the readers. When the content is written for better SEO rankings, the stuffing of the keywords is obvious. Even the sentences tend to become longer and lack meaning many times; all this becomes too obvious for Google to understand that you are using outdated SEO practices.
Google has now made sure to become very strict with this. It has advised all the content creators to focus on the quality of the content, basically to research adequately on the topic and then continue writing. Now Google examines the actual content thoroughly instead of just the keywords. So, stop repeating the outdated SEO practices and start making organic and rich content that will gain visibility on Google.
