Singapore Marketing Stats and the Growth Potential in Businesses
Over the last decade, there has been an outstanding growth in Singapore’s digital sector. Many companies are utilizing digital marketing strategies for expanding their businesses. The digital boom started in 2019 with several technological advancements and the increased availability of internet access across various devices. Singapore marketing stats point out that there are more 4.5 million active internet users all over the region.
Businesses are now leaving traditional models and are adopting digitalization. They realize that to improve their productivity and to offer better services to consumers, digital marketing strategies play an important role. People in Singapore are spending at least 7 hours daily online, and 2 hours of that on social media platforms. More than 80% of the population is using smartphones every day. All these have opened up several opportunities for digital marketing in the region.
It has become essential for all businesspersons to know more about their consumers, and in what ways they are accessing the internet.
Here are some of the Singapore marketing stats every business person must know:
Mobile Users
There are estimated to be a total of 92 million active internet users. This is 84% of the total population. The total number of mobile internet users is 58 million, which is 79% of the total population. The percentage of users accessing the internet for personal reasons using smartphones is 91%.
Social Media Platforms Users
The number of Facebook users in 2019 was 4, 430,000, and that is around 6% of the total population. The number of Instagram users is 2,005,000 accounts for 8% of the total population. There were 2, 285, 600 people using Messenger, which is 5% of the population. Twitter reports with advertisements could reach 1 million people. Adverts on Snapchat reached 11% of the population aged more than 13. The number of social media users has increased by 9%.
Top Websites in 2019
The most searched sites in 2019 were google, google.com.sg, Youtube, Instagram, Facebook, Wikipedia, Twitter, Reddit, Xhamster, and yahoo.
Top Singaporean Websites
They were google.com.sg, Qoo10, Google, Facebook, Youtube, Reddit, Live, Instagram, Yahoo, and Wikipedia.
Online Shopping
57% of Singaporeans paid their bills or did their shopping online. 89% searched online for products or services, and 87% visited online retail stores on the internet. 47% made online purchases using a desktop and 54% using a mobile. More than 5 million people bought goods using e-commerce.
Singaporeans Are Switching to Mobile Platforms
The market share in 2019 for mobile operating systems was 62.95% for Android and 36.3% for IOS. 5% of the population has a mobile money account, and 54% of people purchased goods using a mobile device.
Email Marketing Statistics
Singapore marketing statistics for an email in 2019 show that there will be 4.3 billion email users in 2022. Return on investment expected on every $1 spent on email marketing is $32. For customer acquisition, 81% of total small businesses in Singapore rely on email, and the number of emails that were accessed on mobile devices was 49%.
Conclusion
All the above Singapore marketing stats show that Singapore has tremendous marketing potential. Trends suggest that the number of internet users for online shopping across all devices is going to increase much more in the coming years. IT Solution will guide you to develop your digital marketing strategy, build your online presence in Singapore and take your business to new heights.
