Tips to Solidify Your Company’s Brand Identity in Website Design for More Authority
Company websites are created for many different purposes- to sell, inform, generate leads, or build a reputation. Sometimes, it is in trying to achieve either or all of these goals that we tend to forget to reflect the company brand in website design. And this misstep could, in itself, damage the chances of achieving our goals. Inconsistent brand identity in website design could confuse site visitors and even make them doubt the credibility of the website.
Here, we explore how you could upscale your website by solidifying your brand identity in website design. The way you present yourself could make or break your market standing. This article will help you enhance how the market sees your products and services, and provide the ultimate brand experience.
Color Scheme
The color scheme or color palette is the set of colors the web developers choose for the web design. The goal is to use a consistent color palette throughout the whole website. The designer may choose as many complementing or contrasting colors, as long as the colors represent the brand. After all, the color scheme can invoke familiarity such that the audience will associate the colors with the brand.
The color palette is usually divided into primary and secondary colors. The primary colors are generally more dominant, featuring in the logo, background, and menus. Meanwhile, secondary colors are used as accents. Most of the time, website designers use palettes that are of similar shades to the primary color. This technique is very easy to implement, shows variety but still remains consistent all throughout.
A Theme for Content and Images
The videos and images you use on your website also affect how viewers will perceive your brand. It must therefore be consistent and relevant such that it appeals to your target niche market. As much as possible, do away from stock images and capture your own so you can be more in control of the image quality and value. Set a theme for your videos and images. These visual content should be consistent in their exposure, color highlights, temperature, and meaning.
Formatting
The presentation of the texts, images, and other website elements is crucial in bringing out your brand identity in website design. If you want to showcase your company’s purpose, a format of short texts with more videos or images may be effective. You can use longer texts and bullet points if you want to emphasize the benefits of acquiring your products and services. The brand logo should be easy to spot, and headers and taglines easy to read.
Do not overcomplicate your website. You may think that dumping all the information and visuals on your landing page is helpful, but it may distract your viewers and keep them from staying. Keep your landing page simple, yet impactful. Instead of flooding the pages with too many visuals and plugins, focus instead on your brand elements and see that they get sufficient space to be highlighted.
Redesign Your Website to Leave a Memorable Impression
Building a website that leaves a lasting impression is a big challenge. The market and the trends are always changing so your website design may need many trials until you achieve an evergreen website. Make this process less trying with the professional services of a website design company.
IT Solution Singapore is a one-stop IT service provider in Singapore offering services from data security, software development to website development. Build a website that’s purposeful and attention-grabbing with the top web developer Singapore company. Our teams understand how important websites can be in showcasing your brand identity, and thus endeavor to bring the best out of your company website. Get in touch with our web development team today to upscale your website.
